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Your Brain Memorized Every Word of a 30-Year-Old Taco Bell Ad But Forgot Your Own ZIP Code
You can't remember your best friend's phone number, but you absolutely know that 'Ba da ba ba baa, you're lovin' it.' Science has a wild explanation for why your brain treats fast food jingles like sacred scripture while casually tossing out useful information like old receipts. Spoiler: your brain isn't broken — it's just running a very weird optimization program.